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Learn About Dreamforce

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe what Dreamforce is.
  • Understand what you’ll get out of Dreamforce.
  • List the when and where of Dreamforce.
  • Register for the conference.
  • Explain how to attend Dreamforce digitally.

Three Amazing Days

Everyone remembers their first Dreamforce. It’s just one of those life events that’s forever imprinted in your memory. But if you haven’t had the pleasure yet, you’re in for a treat! We can’t wait to hear your “First Dreamforce” story.

You might be asking yourself, “What’s the big deal? Isn’t this just a Salesforce annual conference?” Strictly speaking, yes, it is the main annual Salesforce conference. But Dreamforce is way more than that.

People gather from all over the world to share ideas, learn new skills, connect, and be inspired. You get to mingle with thought leaders, industry pioneers, and thousands of your peers. And you walk away with knowledge, connections, and memories that last a lifetime.

Dreamforce park entrance.

Dreamforce Elevates Your ROI

So you might be convinced that Dreamforce is a must do, but perhaps you need help convincing your boss. Consider mentioning that 92% of attendees say it’s worth the time and investment.

Attendees reported gains across most key business metrics for sales, service, and support; collaboration; marketing; and IT.*

  • 96% learned something that helped solve a business challenge.
  • 95% learned something that helped create greater efficiencies or saved time.
  • 94% learned solutions or tools that could help better engage and/or connect with customers.
  • 93% discovered a new tool or product that helped them or their business.

(**Based on the 2024 Salesforce survey of 1,386 in-person Dreamforce 2023 attendees.)

Wow! But how does this magic happen?

There’s No Place Like Dreamforce

Dreamforce offers a ton of experiences you just can’t get anywhere else.

Learn Without Boundaries

Learn and share best practices in over 1,500+ sessions,including both Salesforce and customer expert-led sessions and theaters; hands-on trainings; a Customer Success Expo; special areas for Industries, admins, and developers; and the popular Circles of Success, where you can go deep and get your questions answered by product experts.

Network Like There’s No Tomorrow

Make connections and share best practices. Whatever your role, company size, or industry, the community is ready to share its knowledge and skills, excited to build relationships, make meaningful connections, or even just have a Dreamforce lunch with you.

Find Inspiration Everywhere

Want to know what’s the secret sauce of Dreamforce? We bring together industry and visionary thought leaders to give inspirational talks about the future of our products (cough… AI… cough), the industry, and the world. You’ll walk away energized to take on your next business (or personal) goals.

Give Back in a Big Way

Every year the Dreamforce community comes together to make an impact as big as the event. It’s mind-boggling what we accomplish when we all come together. In previous years we’ve donated 3 million dollars to (RED), donated 3 million meals to those in need, and collected over a million books! The list keeps going.

The When and Where

You know why you need to come—but where and when is this amazing event held?

Dreamforce 2024 occurs September 17–19 in San Francisco. The Moscone Convention Center is the epicenter of the action, but as Dreamforce has grown, so has its campus. Events also happen in the Salesforce Tower, neighboring hotels, and other venues.

Get Your Pass to Dreamforce

Time to signup for the largest gathering of Trailblazers in the world. Head to www.dreamforce.com to register. Keep in mind that hotel space is limited, so don’t delay!

Bummer, I Can’t Come

Not able to attend this year? First, we’ll miss you. Second, you can tune in live at Salesforce+, where we’ll be streaming keynotes, sessions, and all kinds of good stuff throughout the conference.

A computer screen with an image of Salesforce experts sitting on a stage engaging in conversation.

Of course, nothing’s quite like being there in person. So why not plant the seed for your company to send you to Dreamforce next year?

After you’re registered, it’s time to start planning your week at Dreamforce!

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