Understand Why It Happened Insights
Learning Objectives
- Navigate to a story's Why it Happened insights and explore them.
- Understand how combinations of factors affect the outcome.
- Understand how unrelated factors affect the outcome.
Understand Why It Happened Insights
Your Storyâ€™s Outcome Variable and Goal
When you configured the story, you told Einstein Discovery to maximize the CLV variable in AcquiredAccount. CLV is the outcome variable in your story, and maximizing CLV is your goal. All the insights in this story show you how different variables and combinations of variables help explain variations in CLV. The top insights in the list reflect the most statistically significant variations in the outcome variable.
Select the Why it Happened Insight Type
On the Insight Navigation bar, click Why It Happened.
In Search story insights, click the down arrow and select Division - Naval.
Einstein Discovery refreshes the insights list.
- Global Outcome represents the mean value for CLV across all divisions (including Naval).
- Division is Naval (Outcome) represents the mean value of CLV for the Naval division.
Hover over the Global Outcome bar to get more information.
The Global Outcome has a mean value of 20,136 and a count of 10,000. What does this data tell us? That the average CLV across all divisions (including Naval) is $20,136, and there are 10,000 records.
Hover over the Division is Naval (Outcome) bar to see more information.
Division is Naval (Outcome) has a mean value of 20,488 and a count of 328. What does this data tell us? That the average CLV for the Naval division is $20,488, and there are 328 customers. The mean CLV for Naval customers is $352 higher than CLV for all customers! Now letâ€™s find out why.
Understanding the Unexplained Section
- the prediction that Einstein Discovery would make if it knew all the factors, and
- the observed outcome of what actually happened in the dataset
Hover over the Unexplained bar to display details.
In this case, the difference between the actual CLV (calculated from the dataset), and the predicted CLV (from Einstein Discoveryâ€™s data model), is $54.