Put the Power of Data Cloud to Work
Learning Objectives
After completing this unit, you’ll be able to:
- Understand how Data Cloud connects your data sources to empower everyday use cases.
- Name a few example use cases for Data Cloud.
Data Cloud brings all your information together in a way you can use. But before you can act on all those insights, you need to know how to make the most of your data by finding Data Cloud use cases that make an impact on your bottom line. Fortunately, there are plenty of ways to put the power of fully mapped and coordinated data behind your next project.
Start by exploring the basic elements of how Data Cloud works, then dive into the different ways that can look for specific parts of your business.
Data, Demystified
Ever since the first algorithms organized our feeds into suggested content, companies have known that data would define success in the modern market. But with so much info out there online, the challenge for many today isn’t getting more data—it’s cutting through the noise to find the trends and insights that matter. Data Cloud is designed to do exactly that. With four connected steps, it bridges the gap between knowing something about a customer and capitalizing on your knowledge.
Connect and Harmonize
Data Cloud lets you pull in information from all your data sources—from CRM to first-party data and third-party cloud storage—into one place. Batch ingestion makes it easy to scale your data using models based on your priorities and how you want data to relate. You control how Data Cloud unifies your data with custom rulesets tailored to your business.
Data Cloud can harmonize connected sources, as well as a wide range of other data repositories, thanks to the Zero Copy Partner Network, featuring partners like Amazon Web Services (AWS), Databricks, Google Cloud, and Snowflake.
Analyze and Predict
The resulting single source of truth for your data allows you to make smarter choices for your business. With deep analytics, business intelligence, and the power of AI prediction, you know where you are today and have the tools to prepare for tomorrow.
Automate and Take Action
Apps, data actions, and marketing activations allow you to use the insights from Data Cloud to proactively pursue your goals with the help of cost-saving automation—all built on data you know you can trust.
Ground AI in Trusted Data
Balance the innovative power of AI with data that’s up to date and drawn from your interactions. When you can see the provenance and relationships between information with one tool, you know that your AI is acting on the most relevant insights.
Using Data Cloud
Once you connect your data, you can use it to drive all kinds of insights and operations across your business. You dive deeper into the use cases for Sales, Service, and Marketing Clouds in the next units, but those aren’t the only products that benefit from a data-based boost. Here are just a few examples of how Data Cloud can empower the different tools you might use every day.
Commerce
As a retailer, you can build tailored shopper experiences that adapt to real-time customer actions, including abandoned shopping carts or actions taken on a website or mobile app.
Platform
Your IT team can use low-code tools to build things like apps that use real-time data to provide fraud detection or real-time economic data to determine benefits.
MuleSoft
You can unlock up-to-date insights using data across any modern or legacy system. MuleSoft’s IT project tools are even more powerful with Data Cloud.
Tableau
Monitor KPIs in realtime to inform action across your business, including real-time purchase data for sales, information on case spikes for service, and analytics on web traffic for marketing.
Slack
Using intelligent workflows, leaders can immediately increase efficiency by enabling your teams to automatically view real-time data from any channel.
Healthcare and Life Sciences
As a payer and provider organization, you can connect clinical and nonclinical data from a variety of sources to deliver real-time intelligent insights, which can be used to build automated journeys to help patients achieve better outcomes.
Financial Services
As a financial advisor or banker, you can help your clients accelerate their financial goals by providing the right advice at the right time.
AppExchange
You can extend the power of Data Cloud with the AppExchange Data Cloud Collection, featuring 18 Data Cloud partner apps and experts that help your company automate relevant advertising and enrich customer profiles.
No matter how you use Data Cloud today, there’s a good chance you’ll find new ways to make the most of it tomorrow, too! But the best way to see what Data Cloud can do for you is to dive into the strategies and workflows you already depend on and enhance them with insight from across all your data sources.
Resources