Discover the Customer 360 Guide for Healthcare Payers
Learning Objectives
After completing this unit, you’ll be able to:
- Describe what’s included in the Customer 360 Guide for Healthcare Payers.
- List the benefits of a connected experience.
What Is the Customer 360 Guide for Healthcare Payers?
The Customer 360 Guide for Healthcare Payers is a collection of resources that helps you create a connected experience for your customers. The guide includes blueprints, best practices, and solutions to help you build a vision for your healthcare payer organization. It helps your business respond to industry demands, and it enables you to be agile through market changes.
Here’s what the Customer 360 Guide for Healthcare Payers includes.
- Trailblazer stories: Learn about other customers’ approaches and success stories during their digital transformations.
- Thought leadership: Get tips, trends, and insights on transforming customer experiences, including strategies for customer data management.
- Change management: Discover best practices to help you implement process changes and make the people and teams in your organization succeed.
- Industry blueprint: Get key product and industry-specific information that helps you build solutions and uncover opportunities for connecting with your customers.
- Architecture diagrams: Explore visual representations of solutions and concepts within a system or solution design.
- Business scenarios: Read descriptions of common industry-specific scenarios and the related technology and processes.
- Solution kits: Use implementation guides containing reference materials aligned to common use cases.
- MuleSoft accelerators: Discover prebuilt integration solutions that connect common back-end systems directly to Salesforce.
Learn to Use the Customer 360 Guide for Healthcare Payers
Often, each department within a company uses different tools to serve the same member. This silos information and engagement, which results in disconnected member and patient experiences. To deliver a connected experience, you need a complete 360-degree view to seamlessly onboard your members and create an amazing end-to-end service experience.
The Customer 360 Guide for Healthcare and Life Sciences serves as your map to discover how healthcare organizations can leverage the Customer 360 Platform to meet the self-service and digital collaboration needs of their members, employees, and partner ecosystem. This guide provides key business scenarios and solutions that help payer organizations digitally transform by optimizing reach and acquisition, transforming the payer service experience and providing personalized care.
Take a look at these examples of experiences that the guide can help you navigate.
Optimizing reach and acquisition: It’s important to meet customers in the right place at the right time with the right information. Support your brokers by providing a comprehensive view of each customer, backed by analytics that engage throughout the purchase journey. This will help optimize reach and attract new members, partners, and customers by streamlining the discovery and enrollment processes.
Transforming the payer service experience: The expectation for great service grows every day. Deliver world-class service experiences by organizing patient interactions such as claims, billing, access, and appeals and grievance processes around member needs.
Providing personalized care: Keep your members healthy and their wellbeing at the forefront with personalized 1:1 care that connects services and care management.
Explore What’s Possible with Connected Experiences
With the advent of the Fourth Industrial Revolution, the healthcare industry is once again going through a period of tremendous change—and the industry has an opportunity to transform. Using the Customer 360 Guide for Healthcare Payers, navigate how to prioritize business outcomes, develop a strategy aligned to your vision, and take your organization to the next level. Learn how healthcare organizations can drive value-added services and connected customer journeys in their shift to digital. And see how other customers have started their transformation to discover the art of the possible.
