Discover the Einstein 1 Guide for Consumer Goods

Learning Objectives

After completing this unit, you’ll be able to:

Describe what’s included in the Einstein 1 Guide for Consumer Goods.
List the benefits of a connected experience.

What Is the Einstein 1 Guide for Consumer Goods?

The Einstein 1 Guide for Consumer Goods is a collection of resources that helps you create a connected experience for your customers. The guide includes blueprints, best practices, and solutions to help you build a vision for your consumer goods business. It helps your business respond to industry demands, and it enables you to be agile through market changes.

Here’s what the Einstein 1 Guide for Consumer Goods includes.

Trailblazer stories: Learn about other customers’ approaches and success stories during their digital transformations.
Thought leadership: Get tips, trends, and insights on transforming customer experiences, including strategies for customer data management.
Change management: Discover best practices to help you implement process changes and make the people and teams in your organization succeed.
Industry blueprint: Get key product and industry-specific information that helps you build solutions and uncover opportunities for connecting with your customers.
Architecture diagrams: Explore visual representations of solutions and concepts within a system or solution design.
Business scenarios: Read descriptions of common industry-specific scenarios and the related technology and processes.
Solution kits: Use implementation guides containing reference materials aligned to common use cases.
MuleSoft accelerators: Discover prebuilt integration solutions that connect common back-end systems directly to Salesforce.

Learn to Use the Einstein 1 Guide for Consumer Goods

Often, each department within a company uses different tools to serve the same customer. This silos information and engagement, which results in disconnected customer experiences. To deliver a connected experience, you need a complete 360-degree view to seamlessly onboard your customers and create an amazing end-to-end service experience.

The Einstein 1 Guide for Consumer Goods serves as your map to discover how consumer goods companies can use the Einstein 1 Platform to plan, execute, and serve B2B customers to drive business growth. The guide provides key business scenarios and solutions that help consumer goods companies through digital transformation.

Take a look at these examples of experiences that the guide can help you navigate.

Manage key accounts: Accelerate digital alignment to fuel growth. Ensure joint go-to-market success among brands, channel partners, and channel segments with better alignment, more accountability, and foresight to support decision-making.

Optimize field execution: Empower your field reps to turn every outlet into the perfect outlet by:

Optimizing in-store or outlet-based activities
Running promotions and taking orders
Creating cases for asset management
Conducting retail audits and compliance checks
Monitoring store performance

Transform B2B commerce and service: Provide channel partners with seamless, collaborative experiences. Tailor offers to suit individual customer needs, such as personalized pricing lists and visibility into available inventory, as well as product information. Give your B2B customers another channel for smarter sales and service.

Provide incentives to channel partners: Offer enhanced experiences to build B2B loyalty. Engage customers and partner channels with incentives that improve partner performance and the bottom line. Capture mindshare and build trusted relationships, developing lifetime loyalty through differentiated benefits.

These are the types of seamless experiences customers expect, and you can create them by transforming your connected experience.

Explore What’s Possible with Connected Experiences

With the advent of the Fourth Industrial Revolution, the Consumer Goods industry is once again going through a period of tremendous change—and the industry has an opportunity to transform. Using the Einstein 1 Guide for Consumer Goods, navigate how to prioritize business outcomes, develop a strategy aligned to your vision, and take your organization to the next level. Learn how Consumer Goods companies can drive value-added services and connected customer journeys in their shift to digital. And see how other customers have started their transformation to discover the art of the possible.

Resources

Salesforce: Einstein 1 Guide for Consumer Goods