Skip to main content

Grow your business with Salesforce Starter

Deepen customer relationships with sales, service, and marketing in one app.

Start your free 30-day trial
Time Estimate

Learn Why Sales Should Track the Competition

Learning Objectives

After completing this unit, you’ll be able to:

  • List a few ways you can help sales reps track the competition in Salesforce.
  • Prepare your org so you can create custom fields and reports.


Every company needs insight on competitors to stay competitive in the marketplace. But do you know who has some of the best insight? Sales reps. 

In this module, you’ll learn how to help sales reps document those insights right in Salesforce. Here’s a brief summary of what you’ll do.

  • Create new custom fields on the Opportunity object where users can identify competitors and the reasons deals are lost.
  • Add validation rules to ensure users populate the new fields at the right time.
  • Build reports and dashboards based on the new custom fields.
  • Create a Competitor Chatter group for sharing insights and stories.

How to Follow Along with This Module

If you’ve earned other Trailhead badges, you’re used to getting hands-on in your personal Trailhead Playground. For this module, we’re taking a slightly different approach. 

We recommend you use your sandbox. Follow along with these steps in your sandbox, test them, and then consider deploying your setup to production. 

Don’t have a sandbox? That’s OK. You can use your free Trailhead Playground to follow along. 

While your Salesforce org and sales processes are unique, when you follow along in any of these environments, you learn the configuration, analytics, and change management steps for tracking competition in Salesforce. 


In the next three units, you build out new fields, rules, and reports. To prepare, do these things first.

  1. Admin access: We start by customizing the Opportunity object. Salesforce System Administrators typically do this, so make sure you have access.
  2. Familiarity with custom fields, validation rules, and reports: We show you how to create custom fields, validation rules, and reports. Before you start the work on your own, take some time to get acquainted with these concepts.


Keep learning for
Sign up for an account to continue.
What’s in it for you?
  • Get personalized recommendations for your career goals
  • Practice your skills with hands-on challenges and quizzes
  • Track and share your progress with employers
  • Connect to mentorship and career opportunities