Skip to main content
The Trailblazer Community will be unavailable from 12/09/2023 6:00AM PST to 12/09/2023 11:00AM PST. Please plan your activities accordingly.

Get Started with Salesforce AI Associate Certification Prep

Learning Objectives

After completing this unit, you'll be able to: 

  • Describe the key topic areas of the Salesforce AI Associate Certification.
  • Access resources to prepare for the Salesforce AI Associate Certification.

The Salesforce AI Associate Certification

The Salesforce AI Associate credential is designed for individuals with up to 6 months AI and Salesforce experience. While their knowledge might be at a foundational level, the Salesforce AI Associate candidate can independently discuss and apply these concepts within the context of Salesforce AI. They can comprehend the foundational aspects of AI, its ethical implications, and its practical applications in Salesforce modules, data management, and security considerations.

By successfully passing the Salesforce AI Associate exam, you demonstrate foundational knowledge and understanding of:

  • AI and data capabilities in the Salesforce Platform
  • Key components of the Customer 360 platform
  • Trusted Salesforce AI principles, particularly in the context of CRM systems like Salesforce and its suite of products
  • Implications of data quality and data model accuracy for AI
  • How stakeholders can use AI to improve their business by identifying opportunities for AI-driven improvements and potential challenges
  • Ethical and responsible handling of data, including privacy, bias, security, and compliance considerations

Preparing for the Exam

This module helps you prepare for the Salesforce AI Associate exam. This module contains real-world scenarios, interactive flashcards, links to resources, and key topic areas to study.

Don’t forget to join the Trailblazer Community, where you can ask questions, collaborate, and join groups like Salesforce Einstein, Data Quality & Management, and Data Cloud to help you prepare for your exam.

Exam Logistics and Policies

Curious about the logistics of the exam? Here are some quick facts for you.

Recommended Experience
  • Familiarity with the key components of the Customer 360 platform
  • Experience with Salesforce as a user is a plus
  • Up to 6 months of experience with AI
  • A foundational understanding of how AI can be used to improve business

Number of Questions


Passing Score



Received immediately




Online or at a facility in your area


No hard-copy or online materials can be referenced during the exam




No maintenance is required for this certification.

Before Taking This Certification

While there is no required prerequisite for this certification, we recommend getting certified as a Salesforce Certified Associate. The Salesforce Associate exam validates foundational level knowledge for those new to the Salesforce ecosystem and who have an interest in understanding and using the Salesforce Customer 360 Platform and related suite of products—a great baseline for learning about AI as it relates to CRM.

The quality of our certification exams and the value our credentials provide is our highest priority. Protecting the security and confidentiality of our exams is essential to providing our customers with credentials that are respected and industry-leading. As a participant of the Salesforce Certification program, you’re required to accept the terms of the certification program agreement. Read the Program Terms for Learning and Credential Programs to take a look at some important reminders about the certification exam.

What This Module Covers

This module is focused on these key topics, with each topic covered in its own unit.

  • AI Fundamentals: 17% of exam
  • AI Capabilities in CRM: 8% of exam
  • Ethical Considerations of AI: 39% of exam
  • Data for AI: 36% of exam

In each of the units, you learn the key areas to study for these four sections of the exam, including working through AI questions and use cases.

Up first, dive into the exam section on AI Fundamentals. Let's go!

Keep learning for
Sign up for an account to continue.
What’s in it for you?
  • Get personalized recommendations for your career goals
  • Practice your skills with hands-on challenges and quizzes
  • Track and share your progress with employers
  • Connect to mentorship and career opportunities