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Explore B2C Commerce Business Objects

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how business objects define the Salesforce B2C Commerce storefront data structure.
  • List two reasons why you would customize system objects.
  • List two reasons why you would use custom objects.
  • List the two business object best practices.


B2C Commerce is an object-oriented system, so it’s important to understand some basic principles, starting with objects. An object is a self-contained entity that contains data. A single object is organized so that the data describes the object. For example, a Dress object looks like this:


  • Size
  • Color
  • Fabric
  • Occasion
  • Sleeves
  • Neckline
  • Length

The Dress object only contains data that describes the dress. It doesn’t contain data that describes something else, such as a bracelet, for example.

The data, such as Color in this example, is stored in fields that are also known as attributes. Attributes are used to describe an aspect of the object. In this case, if you told a friend you were going to describe something and then said, “Size, Color, Fabric, Occasion, Sleeves, Neckline, and Length,” they would likely say that you were talking about a dress (or maybe a blouse). Dress is the object, while Color is the object’s attribute.

Business objects define the structure of B2C Commerce storefront data. Business objects can be system objects that come with the system, or custom objects that you can use to add additional capability to your application. Custom objects require custom code.

System Objects

B2C Commerce provides 63 system object types, from Appeasement to TrackingRef. Some are marked as read-only in your version of Business Manager. You can’t customize the internal B2C Commerce system by creating new system objects, but you can create new custom system objects to meet your business needs. This is an important distinction! System object types define the attributes that are contained in system objects. They act like a map.

The Commerce Cloud Storefront Reference Architecture (SFRA) uses system objects to describe parts of its site. This makes it useful as a starting point for storefront application development, because it was developed to interact with system objects—eliminating the need for custom code.

To ensure that your implementation fully uses the available system objects, you should get familiar with them. In Business Manager, B2C Commerce’s online tool for configuring, administering, and developing your storefront application, you can:

  • View system objects
  • View the attributes of each system object
  • Edit the attributes, including creating new attribute values
  • View attribute groups
  • Create new attribute groups

B2C Commerce’s rich library of system objects already addresses most of the data you need in your storefront application, such as product details, content, orders, and promotions. Using these objects greatly speeds implementation, because you can take advantage of code that’s developed for these objects.

These are some of the system objects that are used in SFRA.

Object ID Purpose Attributes
Basket Represents a shopping cart.








Campaign Represents a campaign, which is a set of experiences, such as slot configurations, promotions, or sorting rules, that can be deployed for a specific frame.






Category Represents a category in a product catalog and contains attributes that contain category data. This object is often used (and customized) to control how a category behaves on the storefront.








Content Represents a content asset, such as text, images, video, or audio.









Like the dress object above, the Content object contains multiple attributes, such as year, body, and config.

Extend System Objects

You can extend system objects to collect more information from your shopper, tailor your storefront site to show additional information, and help you process orders more efficiently, depending on your back-office needs.

For example, you can add an addToEmailList attribute to the basket object, which would display a Please Add Me To Your Email List checkmark box on the shopping cart page. You would also need to add the code to display and process this data.

Group Objects to Collect More Data

Business Manager is where you manage storefront data, such as product and content details. Though system objects come with a standard set of attributes, you can always add attributes if you want to add more data. For example, you can give your shoppers the ability to pick up items in your brick-and-mortar store by adding an attribute. We’ve already added this attribute, because it’s a great feature, by creating an attribute group called InStorePickup.

On the storefront, this feature shows up at checkout. But in Business Manager, it shows up on the product details page where you manage your product data. You can set specific products to be available for in-store pick-up.

Of course, you also have to write the underlying application code that handles this on your storefront, but we’re just talking about business objects.

To show a system attribute within Business Manager, the attribute must belong to a group. Otherwise, it won’t appear on a Business Manager page. That’s not the same as appearing in the storefront.

Let’s take a closer look.

The Product system object includes an attribute group called InStorePickup that contains these attributes.

Attribute Description Type
availableForInStorePickup The product is available for in-store pickup. Boolean (yes or no)
storeTaxClass Store the tax class String
This group displays in Business Manager on the product details page—where you create a new product—so you can specify if it’s available for in-store pickup.

The selection is a Boolean yes or no.

On the cart page on the storefront, a field displays asking the shopper if they want to pick up one or more items at the store.

Attribute Groups

System objects can be stored globally, which makes them available to the entire organization and all sites, or local (per site). The system object itself is always available to the entire organization.

Custom Objects

You can use custom objects to extend the B2C Commerce model to suit your business needs. In Business Manager, you first create custom object types and define the attributes they contain. Then you create the custom objects based on those attributes.

Custom object types are available to be used in all the storefronts sites that are defined for the organization. However, you can choose, when creating a custom object, if it’s site-specific or organization-wide. We talked about organizations in the Business Manager unit in this module.

Custom Object Types

You create and manage custom object types for additional business objects required by your storefront or business logic to extend the B2C Commerce model. For example, you create a custom object type Sample, and then give it the attributes SKU and Date. In Business Manager, in the Manage Custom Objects module, you create data by entering pairs of SKU and Date data, as follows:

AS-12334 06-03-2018
AS-44567 24-03-2018
TT-65443 15-02-2018

You can now manage this new data.

Making a Custom Attribute Editable or Not

You can use a custom attribute that’s fed directly into B2C Commerce from a back-end system of record. To do this, you set the externally managed flag within the new attribute.

Select Externally Managed in the custom object's attribute in Business Manager

This indicates to Business Manager users that they shouldn't edit these attributes directly. This type of attribute is considered externally managed because the attribute values are set in an external system. If the feed for an uneditable attribute contains an incorrect value, you can fix the value in Business Manager by deselecting the Externally Managed option and manually fixing it. When the value is fixed, reselect the Externally Managed option.

Best Practices

Use system objects instead of custom objects whenever possible to make it easier to upgrade to the latest reference architecture and eliminate unnecessary customization.

Use system attributes instead of custom attributes whenever possible.

Next Steps

We’ve explored many facets of B2C Commerce, including Business Manager, the development environment, SFRA, and finally, business objects. Now it’s time to check your knowledge and get your badge.

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