Learn About Data 360 for B2C Commerce
Learning Objectives
After completing this unit, you’ll be able to:
- Explain Salesforce Data 360 for B2C Commerce features.
- Explain how Data 360 for B2C Commerce helps build brand loyalty
- List the key benefits Salesforce Data 360 for B2C Commerce offers B2C businesses.
Get to Know Data 360 for B2C Commerce
Salesforce Data 360 for B2C Commerce is a powerful data solution designed to unify, analyze, and activate customer data to deliver personalized and engaging shopping experiences. By integrating Data 360 with B2C Commerce, your business can harness the power of real-time data to drive customer loyalty, optimize operations, and create seamless, tailored shopper interactions across all touchpoints.
Connect B2C Commerce to Data 360
The integration between B2C Commerce and Data 360 uses the B2C Commerce data connector to ingest data from your B2C Commerce storefronts. Ingest data includes order data, engagement events, and shopper profiles. Connecting B2C Commerce to Data 360, helps you:
- Track customer interactions, such as cart additions and checkouts, in real time.
- Export and ingest registered shopper profiles for enhanced personalization.
- Use near real-time shopper segmentation to deliver timely and relevant experiences.
By connecting B2C Commerce to Data 360, your business can unlock the full potential of your data and create a unified ecosystem for shopper engagement.
Salesforce Data 360 for B2C Commerce Features
Data 360 for B2C Commerce offers a suite of features that help businesses make data-driven decisions and enhance customer experiences:
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Unified Customer Profiles: Data 360 consolidates data from multiple sources, such as B2C Commerce storefronts, mobile apps, and third-party systems, to create a single, actionable view of each shopper.
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Real-Time Insights: Leverage real-time data ingestion and analytics to gain actionable insights into shopper behavior, preferences, and trends.
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Customer Segmentation: Create dynamic shopper segments based on real-time data, enabling businesses to target the right audience with personalized offers and experiences.
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Personalization at Scale: Use shopper insights to deliver tailored product recommendations, promotions, and content across all channels.
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Intelligence Dashboards: Access pre-built dashboards powered by CRM Analytics to monitor store performance, inventory health, and shopper engagement metrics.
Build Brand Loyalty
Data 360 for B2C Commerce empowers your business to deliver personalized customer experiences, which is vital for building brand loyalty. By providing insights into the entire shopper journey, it ensures your campaigns and commerce experiences are personalized and fully informed. Here’s how:
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Personalized Shopping Journeys: Tailor every step of the shopper journey, from product discovery to checkout, based on individual preferences and behaviors.
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Timely Engagement: Use real-time data to engage shoppers with relevant offers and messages at the right moment.
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Shopper-Centric Insights: Gain a deeper understanding of shopper needs and preferences to build trust and long-term relationships.
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Enhanced Loyalty Programs: Integrate loyalty data into Data 360 to reward shoppers with personalized incentives and experiences.
By offering shoppers meaningful engagement and value-driven experiences, you can transform one-time shoppers into loyal advocates, driving sustained growth and brand affinity.
Add a Guided Shopping Agent
Delivering a personalized shopping experience to every shopper just got easier. The Agentforce Guided Shopping Agent for B2C Commerce Storefronts is deeply integrated with Data 360 for B2C Commerce. Guided shopping empowers you to boost agent conversion rates, increase average order value (AOV), and build shopper loyalty by instantly connecting every shopper with their perfect product through hyper-personalized, visual conversations.
Why Salesforce Data 360 for Commerce?
The Data 360 for B2C Commerce infrastructure is built on Hyperforce, with baked-in capabilities from MuleSoft, Marketing Cloud Intelligence, and Tableau. Because it’s already connected to the important systems of engagement, you get these key benefits:
- Improved Shopper Engagement: Deliver personalized and meaningful interactions that resonate with shoppers.
- Actionable Insights: Make informed decisions with real-time analytics and dashboards.
- Operational Efficiency: Streamline data management and activation processes to reduce complexity and improve agility.
- Increased Revenue: Drive conversions and repeat purchases through targeted marketing and personalized shopping experiences.
- Scalability: Adapt to changing business needs with a flexible and scalable data platform.
Data 360 for B2C Commerce wins against the competition because of the power of the platform, and continues to bring your shoppers back with personalized experiences that inspire trust.