Use Agentforce Commerce with Salesforce B2B Commerce

Learning Objectives

After completing this unit, you’ll be able to:

Distinguish Agentforce Commerce from legacy AI services.
Explain how to access business insights using Agentforce Commerce.
List the Commerce app features that are enhanced with Agentforce Commerce.

Unlock Intelligent Commerce with Agentforce Commerce

AI technology is transforming ecommerce business operations. Agentforce Commerce provides practical value because it's built directly into the Salesforce Platform and powered by Agentforce.

Trust First and Foremost

What sets Agentforce Commerce apart from other AI models is its foundation of trust. Built on the Einstein Trust Layer, Agentforce Commerce prioritizes the security and privacy of your data, ensuring both your business data and your customers' data is safe.

New Tools, New Buyers, New Revenue

The Commerce app coupled with Agentforce Commerce offers cutting-edge technology to revolutionize how you engage with buyers. These features harness Agentforce to deliver personalized buyer experiences, attract new customers, drive sales, and increase buyer satisfaction.

With Agentforce Commerce, the Commerce app takes customer engagement further by anticipating buyer needs, providing personalized recommendations, and optimizing promotion strategies. Let's take a closer look at the Agentforce Commerce technology available in the Commerce app.

Improve Store Performance with Agentforce Commerce Goals and Recommendations

[Alt Text: Commerce app goals and recommendations screen displaying performance metrics and recommended actions.]

Use goals and recommendations to improve your B2B store by taking targeted actions to achieve key business metrics. Some recommendations are tailored to your store's data, while others provide general guidance based on industry best practices

Recommendations focus on specific outcomes such as improving site conversion, increasing site traffic, or boosting average order value. As you take action, monitor your progress with data-driven insights into conversion rates, order values, traffic trends, and more.

Intelligent Product Descriptions and Fields

Use Agentforce Commerce to quickly generate product descriptions and custom text fields for your store.

Enhance Product Descriptions

Create captivating product descriptions for your B2B store. Using Agentforce Commerce and your specific instructions, this tool generates revised descriptions for selected products. While input instructions currently require English, Agentforce Commerce can create descriptions in all languages supported by your store. Once generated, you can review and fine-tune the descriptions to align with your brand's voice.

Enhance Product Fields

A product text field is a type of custom field that captures and displays text data related to a product. Text fields are useful for capturing additional details not covered by standard fields, such as a manufacturer or model number.

You can use Agentforce Commerce to generate product text fields for multiple products in a single process. This capability allows you to create and update text fields simultaneously, streamlining your content creation workflow.

While product field instructions require English input, fields can be generated in any language supported by your B2B store. By providing Agentforce Commerce with clear instructions and reference fields, you can tailor the output to match your product's unique attributes and brand voice.

Hit the Search Bullseye with Agentforce Commerce Product Recommendations

Enhance customer engagement and drive sales with personalized product suggestions powered by Agentforce Commerce. Agentforce Commerce tracks customer shopping behavior to offer tailored product recommendations, drawing insights from individual shopping patterns and data collected across participating merchants.

Intelligent Promotion Strategy

Configure compelling promotions with a few simple clicks. Harness the power of Agentforce Commerce and trusted data to engage buyers and drive results. Take a look at the smart promotions preview below.

The Commerce app smart promotions preview screen.

Create Smart Promotions with Agentforce Commerce

Whether your goal is to construct basic offers or complex promotional campaigns, Agentforce Commerce streamlines the process. Input your instructions in everyday language, and watch as Agentforce Commerce transforms your ideas into actionable, engaging promotions. Because promotions account for customer shopping behaviors, they resonate with your target audience, elevate your marketing strategy, and drive results.

Smart Promotion Management

Simplify promotion management by automatically generating customized offers for distribution through email, SMS, and messaging apps. Use Agentforce Commerce to create a range of promotion types, converting business insights into impactful promotions. Reach your revenue growth goals by implementing targeted promotions that connect with your audience. Easily create promotion display names and translate them into multiple languages to ensure global reach and local appeal.

Shine a Light on Your Site

Quickly generate page title tags and page meta description fields for your products to elevate your store's online visibility with the Agentforce Commerce product and page meta tags feature. This feature generates tags and description fields that provide search engines with the critical information required to rank your pages effectively and enhance your SEO performance.

Get Detail-Oriented with Helpful and Meaningful Insights

Agentforce Commerce Insights

Boost cart conversions with shopping basket analysis that provides clear insights into buying behaviors and customer purchasing patterns through an intuitive dashboard.

With Agentforce Commerce Insights, make data-driven decisions such as pinpointing top-selling items and uncovering common product pairings. Delve into detailed product data, monitor sales trends over time, and investigate co-purchase dynamics to inform your merchandising and promotional strategies. Applying these insights allows you to tailor your approach to customer needs and increase conversions.

Review Product Behavior with the Product Intelligence Analytics Dashboard

Get product statistics on total sales and orders in the Product Intelligence Analytics dashboard. Explore charts showcasing your top-selling items and categories, gain insights into customer search habits, and discover which products are commonly purchased together.

Shopper Intelligence Analytics Dashboard

Dive into the world of customer shopping behavior with engaging data visualizations in the Shopper Intelligence Analytics dashboard. Discover who your active, at-risk, and churned customers are with easy-to-understand graphics. Gain valuable insights into your customer base by exploring important metrics like average customer lifetime value, average order value, and average purchase frequency.

Return Insights

Lower return rates by using Return Insights to identify and analyze customer feedback on frequently returned products. Select up to 20 products and send them to Agentforce Commerce, which sorts feedback across multiple streams to aggregate return data. Use this data to identify patterns and address underlying issues. Implement targeted strategies, such as improving product descriptions or adjusting sizing metrics, to reduce returns and improve customer satisfaction.

As your B2B business looks to elevate the buyer experience with intelligent solutions, turn to the Commerce app powered by Agentforce Commerce.

Next Steps

In this unit, you learned how Agentforce Commerce adds intelligence to product descriptions, search recommendations, search engine optimization, promotions, and dashboard metrics. Next, complete the quiz to earn a new badge!

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